About Australian Toy Hobby and Licensing Fair
Australian Toy Hobby and Licensing Fair brings together creators, distributors, retailers, licensors, and enthusiasts across the toy and hobby ecosystem. Explore play trends, collectible categories, licensed properties, educational products, games, and merchandising ideas while connecting with brands and decision-makers. The fair offers a useful setting for discovering products, comparing opportunities, and understanding how entertainment and design influence children’s markets. Market conversations often highlight evolving family leisure habits and demand for imaginative, screen-balanced play. Licensing partnerships continue to shape product development and retail visibility.
Around 541 exhibitors and approximately 4,000 visitors are expected to attend.
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Thu, 18 – Fri, 19 Feb 2027
International Media MarketPlace
International Convention Centre Sydney (ICC Sydney), Sydney, AustraliaThu, 18 – Sat, 20 Feb 2027






