About MyDOG 2027
MY DOG 2027 is a dog-focused trade show for trade visitors and the general public in Gothenburg, Sweden. It runs from January 3 to 6, 2027, at the Svenska Mässan - Swedish Exhibition & Congress Centre. The event brings together dog owners, dog lovers, and people who want to learn more about dogs. Its program includes two dog shows, worldwide breed groups, and prestigious competitions judged by sought-after experts.
Around 442 exhibitors and approximately 25,000 visitors are expected to attend.
Photos from past editions
AI briefing
What to know before you go
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Frequently asked questions
When and where does MY DOG 2027 take place?+
MY DOG 2027 is held from January 3–6, 2027. It takes place at the Svenska Mässan - Swedish Exhibition & Congress Centre in Gothenburg, Sweden.
Who can attend MY DOG?+
MY DOG welcomes both trade visitors and the general public. It is suitable for dog owners, dog lovers, and anyone interested in learning more about dogs.
What can visitors see at the event?+
The program includes two dog shows and competitions featuring all breed groups in the world. The event also provides an opportunity to explore the wider world of dogs and meet people with shared interests.
How often is MY DOG held?+
MY DOG takes place once a year.
Where can I find official information about the next edition?+
Visit the official website at . It provides updates about MY DOG 2027 and the event in Gothenburg.