PURE LONDON - SPRING FAIR 2027
Feb 7 – 10, 2027
National Exhibition Centre, Birmingham, United KingdomAbout PURE LONDON - SPRING FAIR 2027
PURE LONDON - SPRING FAIR 2027 is a fashion trade show in Birmingham, UK, from February 7–10, 2027. It presents contemporary and directional womenswear, shoes, accessories, and jewellery. The event is designed for fashion buyers and trade visitors looking for new collections, bestsellers, and trend information. It takes place at the National Exhibition Centre as part of the Spring Fair fashion destination. PURE LONDON runs twice a year.
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Frequently asked questions
When and where does PURE LONDON - SPRING FAIR 2027 take place?+
The trade show is scheduled for February 7–10, 2027, at the National Exhibition Centre in Birmingham, UK.
Who is the show for?+
PURE LONDON is intended for fashion buyers and trade visitors. Attendees can explore collections, place orders, research trends, and find products for retail categories.
What can I discover at PURE LONDON?+
The show features contemporary and directional womenswear, along with shoes, accessories, and jewellery. Visitors can find both new products and established bestsellers.
How does the event relate to Spring Fair?+
The event is joining Spring Fair at the NEC Birmingham to create a combined fashion trade destination. This brings the PURE LONDON buying experience together with the wider Spring Fair setting.
How often is PURE LONDON held?+
The event cycle is twice a year. For the latest edition information, check the official PURE LONDON website.