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Trade showsUnited KingdomLondonThe Baby Show
The Baby Show
Exhibition

The Baby Show

Mar 5 – 7, 2027

ExCeL London, London, United Kingdom
OverviewReviewsSimilar shows

About The Baby Show

The Baby Show brings together parents, parents-to-be, families, brands, experts, and practical specialists for an informative and welcoming family experience. Explore feeding, nursery, travel, safety, wellness, clothing, toys, and everyday essentials while comparing products and gathering helpful guidance. Conversations with exhibitors and professionals can make planning feel more confident and manageable. Market interest is moving toward convenient, sustainable, and adaptable family products. Direct feedback from parents also helps brands improve design, usability, and support throughout early family life.

Around 655 exhibitors and approximately 20,000 visitors are expected to attend.

Baby

AI briefing

What to know before you go

From people who went

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Britain’s inbound travel grows, while long-haul visitors stay away

Intelligence · Europe

Britain’s inbound travel grows, while long-haul visitors stay away

VisitBritain expects more trips and more cash spending in 2026, and a smaller share of a travel market that is shifting to short-haul Europe.

Read more
England’s pharmacies take a 10% funding rise and ask for a new contract

Intelligence · Europe

England’s pharmacies take a 10% funding rise and ask for a new contract

The 2026/27 pharmacy settlement puts more money into dispensing and medicine margin, and leaves the longer reform of the contract still unfinished.

Read more
Read more news

Opens in 129 days

Exhibition

20,000

Visitors expected

655

Exhibitors expected

Dates
Mar 5 – 7, 20273 days
Hours
9:30 AM – 5:30 PM (General)
Venue
ExCeL London
Location
London, United Kingdom
Organizer
Clarion Events Limited
Frequency
Quarterly
Audience
b2b
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ExhibitRequest a boothVisitVisitor / buyer passPressPress accreditationSponsorSponsor or partnerMeetingMeeting with organizer

Venue

ExCeL London

Royal Victoria Dock 1 Western Gateway London E16 1XL

London, United Kingdom

Organizer

Clarion Events Limited

Where to stay

Find hotels near ExCeL London in London, United Kingdom

Mar 5 – 7, 2027

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