About World Travel Market London
World Travel Market London is a leading meeting point for travel professionals, destinations, hospitality brands, technology providers, and tourism specialists. The event supports business connections, destination discovery, product sourcing, and conversations about the forces shaping global travel. Exhibitors can present experiences and services to an international audience, while buyers and industry leaders explore partnerships, market opportunities, and emerging traveler preferences. Educational content adds perspective on responsible tourism, innovation, marketing, and changing demand. Its broad professional mix makes it a valuable platform for collaboration across the travel ecosystem. It also helps destinations translate cultural assets into thoughtful, commercially viable visitor experiences.
Around 7,832 exhibitors and approximately 51,500 visitors are expected to attend.
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Intelligence · Europe
Britain’s inbound travel grows, while long-haul visitors stay away
VisitBritain expects more trips and more cash spending in 2026, and a smaller share of a travel market that is shifting to short-haul Europe.
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Frequently asked questions
When and where is WTM - World Travel Market 2026?+
WTM London takes place from November 3 to 5, 2026. The venue is ExCeL in London, UK.
Who is WTM London for?+
The event is designed for the trade public and travel professionals. It supports meetings between destinations, tourism businesses, partners, and organizations involved in marketing and selling travel.
What can visitors discover at the show?+
WTM London presents destinations, travel industry sectors, market insights, and emerging technologies. It also provides opportunities to find business partners and explore new ways to develop travel products and services.
Are there networking and conference opportunities?+
The official event information highlights conference sessions and networking events. These activities help participants share insights, meet partners, and understand changes affecting global travel.
How can I get official registration and program information?+
Follow updates at . The official website provides information about registration, conference sessions, networking events, and show highlights.