BC Tourism Industry Conference

BC Tourism Industry Conference brings tourism businesses, destination organizations, policymakers, and industry stakeholders together for learning and connection. The program offers opportunities to explore visitor trends, leadership, marketing, workforce priorities, sustainability, and destination development through expert perspectives and peer exchange. Participants can share experiences, identify partnerships, and consider practical responses to changing traveler expectations. The conference supports stronger collaboration across British Columbia’s tourism ecosystem. The sector is increasingly focused on resilient operations, responsible growth, digital discovery, and experiences that benefit visitors and communities alike.